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Una Prestige, a Superior Extra Virgin Olive Oil Packaging Design for Torzi Matthews by Chad Holman

Una Prestige, a Superior Extra Virgin Olive Oil Packaging Design for Torzi Matthews by Chad Holman

Identifying the superiority of an ingredient is a formidable task, requiring several seasons of unwavering dedication, consistency and careful evaluation of the source in demonstrating its excellence. Una Prestige represents the culmination of 25 years of nurturing a unique, single olive grove, meticulously planted and cultivated to yield the finest Australian extra virgin olive oil money can buy.

Much like Grange is the epitome of Shiraz wines, Koroneiki stands as the pinnacle among olive oil varieties, known for it’s cultivation challenges, viscous qualities, high bitterness and overpowering flavors. Torzi Matthews’ Kudla grove has intentionally been dry-grown for the past six years, allowing the trees to mature and adapt to whatever the season throws at them. The results have been superior to any other single varietal extra virgin olive oils, with their Kudla grove consistently producing harmonious oil that combines the distinct characteristics and qualities that this variety has to offer.

This journey began for Domenic Torzi when he tasted one of the finest extra virgin olive oils ever released: Joseph Foothills, back in 1990. The fruit used for this exceptional olive oil came from Jimmy Pomakis’ Koroneiki grove, situated on the Gawler foothills in the Adelaide Plains suburb of Kudla, which was located less than 2km from Domenic’s parents’ property. In 1998, Domenic’s family removed their glasshouses and planted 500 Koroneiki trees, pre-potted by Jimmy with cuttings directly descended from his beloved Koroneiki trees, which he had planted 40 years earlier.

The outcome of this unwavering dedication is a truely superior extra virgin olive oil, packaged in a slimline and elegant bottle as a throwback to their past and humble beginnings.

CREDIT

  • Agency/Creative: Chad Holman
  • Article Title: Una Prestige, a Superior Extra Virgin Olive Oil Packaging Design for Torzi Matthews by Chad Holman
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Adelaide
  • Market Region: Oceania
  • Project Deliverables: Copywriting, Graphic Design, Label Design, Logo Design, Packaging Design, Product Photography
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: EVOO, extra virgin olive oil, kudla, koroneiki, south australia, torzi matthews, chad holman

  • Credits:
    Creative Director: Chad Holman

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