The project was to design a complete brand identity system coupled with packaging design for Umodzi Gin, a luxurious sugarcane gin brand that sources all its ingredient from various parts of Africa.
Let’s Take You on a Journey…
Your nose immediately awakens to sweet mango and citrus fruits. Our juicy mangoes are selected by hand along the crystal blue shores of Lake Malawi where the fruit ranks as a top export.
Mouth-watering citrus fruits are gently infused with tangy hibiscus freshly harvested from the urban roof garden on top of our distillery in the heart of Jozi. This is balanced with sweet Chamomile hand-picked from the Manguang forest fringes, creating a nostalgic sensation on the palate with the familiar use of gin classics including juniper, coriander and angelica root.
Three types of cardamom complement the citrus and spices. The first of these is Korarima, part of the ginger family, grown over many centuries by Lake Tana in Ethiopia – known for adding depth of flavour and heat to traditional Ethiopian coffee. Our second and third variants of Atiko Cardamom are grown wild and hand-picked by tribes from deep in the Cameroon and Ghanaian tropics.
Your palette feels the heat as we finish the journey from the western coast through Senegal, Nigeria, Mali and down through the Democratic Republic of Congo. The sharp warm aroma of Black Pepper and intriguing spice of Ehuru are harvested in huge quantities in Nigeria and are a strong contributor to the economy.
Combined with the finest African Pepper Pods, Grains of Selim and more we have a Luxurious Gin that packs a punch and has influence from across the continent.
- Agency/Creative: Wyetey Creative
- Article Title: Umodzi Gin – Packaging From an African Perspective
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ghana
- Agency/Creative City: Accra
- Market Region: Africa
- Project Deliverables: Brand Identity, Packaging Design
- Format: Bottle, Tube
- Substrate: Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: Africa, Gin, Packaging, Premium, Sugarcane Gin, Design
Creative Director: Nai Kwashie Wyetey