For over 60 years, Umberto Cesari has been a symbol of excellence in Italian winemaking, blending tradition with innovation. When the time came to launch Costa di Rose, a prestigious rosé wine, Cappelli Identity Design was tasked with creating a new identity to match the wine’s elegance and international ambitions.
Using the Dynamic brand methodology, we designed a comprehensive brand system that includes the wine’s name, label, and visual identity. Inspired by the carefree charm of summer and the aesthetics of the 1950s, Costa di Rose conveys a sense of lightness and sophistication. Its delicate color palette, soft typography, and harmonious patterns capture the essence of a wine meant to delight and transport its audience.
The label’s design features artisanal details and a tactile finish, inviting consumers to engage with the product on a sensory level. The result is an identity that elevates Costa di Rose, positioning it as a leader in the global luxury wine market.
This project is a testament to the power of design in expressing values and aspirations. Umberto Cesari’s renewed identity reflects its commitment to quality, tradition, and innovation, ensuring its place as a benchmark for excellence in winemaking.
An identity, with notes of enjoyment.
CREDIT
- Agency/Creative: Cappelli Identity Design
- Article Title: Umberto Cesari’s Costa Di Rose: A New Identity With Notes of Pure Enjoyment
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: ROME + MILAN + TURIN
- Market Region: Global
- Project Deliverables: Brand Identity, Graphic Design, Label Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Dynamic brand, brand identity, product design, visual design, Cappell Identity Design, U, hmberto Cesari, naming, Costa di Rose, brand identity, wine, winery,
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Credits:
Creative Direction: Emanuele Cappelli
Strategy: Arianna Cappelli
Communication & External Relations: Fabio Zanino
Design: Emanuele Cappelli
