Um Grama – Finest Selection From Portugal

Um Grama – Finest Selection From Portugal

Um Grama – Um Grama

A product line that is also a love letter to our homeland: Ribatejo, Portugal requires more than just a pastoral quality, and what better way to achieve this than to feature the faces of people from the region, Portugal? Ribatejo, a region in the center of Portugal with unique culture and distinctive traditions.The sun of Ribatejo’s enlightens us and the colors of tagus river margins are our precious inspiration.The team is composed by two communication designers.In search of the delicious, creative, handcrafted and exclusive flavours of this central region of portugal, in 2013 we’ve started this amazing quest for the ribatejo’s products and recently expanded our scope to portuguese producers from other regions. From then, our concern has always been to unveil the work of local artisans, promoting the portuguese handcraftmanship and keeping the traditions alive and growing. Um Grama produces artisan ingredients and foods like flavoured Salt with herbs and spices, salt flower, hot sauce, honey, tea, cheese preserved in olive oil with rose pepper, delightfully preserved mackerel with red onion and coriander from Algarve (south) that are proudly made in Portugal.We have injected the packaging with a rustic feeling, complete with reds, greens, and yellows whose hues almost appear to be slightly faded from the sun. 

CREDIT

  • Design Agency: Um Grama
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Um Grama – Finest Selection From Portugal
  • Brand / Project Name: Um Grama
  • External Design Credits: Photgraphy: Miguel Saturnino, Graphic Design: Miguel Saturnino
  • Production Credits: Tipotejo
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand World
  • Design Deliverables: Consumer Brand Experience
  • Location: Portugal
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Condiments, Cupboard Food
  • Consumer Packaging Format: Bottle, Box, Jar
  • Consumer Substrate / Material: Glass, Pulp Carton, Pulp Paper

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