The Hunter Valley, north of Sydney in New South Wales, is one of Australia’s major wine regions, with a viticultural history dating back to the early 1800s. Known across the globe for varietals such as Semillon and Shiraz, it is home to over 150 wineries, including world-renowned brands and family-run boutique operations.
Peter Drayton is a 5th generation descendant of the famed Drayton family from Hunter Valley. Peter has forged his own independence, embodying the adventurous vision of his very early pioneering forefathers.
He created ultra-premium wines to honour his late brother, Trevor James Drayton (TJD), with whom Peter shared a kindred independent spirit and vital attitude to life. A much-respected figure of the Hunter wine community, Trevor tragically died in Drayton’s winery fire in 2008.
These carefully cellared wines showcase two of Hunter Valley’s famed varietals – Shiraz and Semillon.
In keeping with Peter and brother Trevor’s maverick natures, the glass bottle is idiosyncratic in shape – the result of a happy accident where a Bordeaux bottle mould exploded. It resulted in an asymmetrical, bulging bottle. Classic Bordeaux on one side, nonconformist on the other. Perfect imperfection. And perfectly expressed the individualistic and bold nature of these two brothers.
The bottle’s many compound curves, severely restricted label size and application, and print zone. We silkscreened the graphics onto the bottle in white and dark grey, and hand waxed in two identifying colours, Shiraz-red and Semillon-yellow. The bottles are presented in individual cylinders that carry the story and the wine information.
- Agency/Creative: Harcus Design
- Article Title: Ultra-Premium Wines in Honour of Trevor James Drayton (TJD) The Individualist
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Oceania
- Project Deliverables: Advertising Photography, Art Direction, Beauty Photography, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
Creative Director & Designer: Annette Harcus
Photographer: Stepen Clarke