Ultra Compact is a new generation personal care and cosmetics brand reaching consumers in 50 countries worldwide. Istanbul based award winning packaging design agency Orhan Irmak Tasarım, celebrating its 20th anniversary this year, was asked to design the brand architecture of Ultra Compact Perfume packagings for the international market. Ultra Compact Perfume took its place on the shelves following the successful launch of women’s and men’s skin care series, also designed by Orhan Irmak Tasarım team in 2022. The perfume product range consists of 4 fragrance notes: Midnight and Dark Horizon for men, Harmony and Serenity for women.
“We used a comma silhouette as the main visual element of design, symbolizing a small pause, taking a breath and continuing on.” says Dr. Orhan Irmak, design director of the agency. Within the comma shape, illustrations explaining the scent of each product were included. The gold color used in the logo and illustration details is the integrating element of the series consisting of four different scents. While dark tones compatible with the cap color were preferred as the background color for a masculine appearance in men’s perfumes, feminine and lighter colors and golden yellow caps were chosen for women’s perfumes.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Ultra Compact Perfume Designed by Orhan Irmak Tasarim
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Global
- Project Deliverables: 2D Design, Brand Design, Design, Graphic Design, Packaging Design, Packaging Guidelines
- Format: Box
- Industry: Beauty/Cosmetics
- Keywords: packaging design, perfume packaging, graphic design, cosmetics packaging design, ultra compact perfume
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Credits:
Creative Direction: Orhan Irmak
Graphic Design: Sofya Özbozkurt
