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Ulianov Denis Creates Backlit Identity

Ulianov Denis Creates Backlit Identity

Services for areas and territories lighting.

In its work, the company D7 uses the approach “Once and for all”. This approach gives customers peace for centuries and allows generations to do what they want to do and think about their own main things.

The list of the company competencies includes the entire list of services for areas and territories lighting. This makes it possible to comply with the correct course of action and turns the result into an idyll.

Backlight, Сontrejour — the kind of lighting when the light source is located behind the object and is very strong or close. In the so-called back-up modeling, the light is present in the back, but is not dominant.

The back light gives an areola of peace and magical silence to the object’s character.

LOGOTYPE : A set of four light and three dark horizontal stripes symbolize the unity of light and shadow, organizing a sense of silence, calm and well-being on an emotional level.

The confident lines’ rhythm of building the logo means the order in actions, relationship and a positive system of the company’s work.

CONCEPT: The backlighting principle served as a visual metaphor for D7’s concern for customers peace. This principle forms the basis of the graphic language of the company.

Everything in the category that have backlighting will be associated with D7 from now on.

Any backlit figure or object automatically becomes an element of the D7’s corporate identity.

CREDIT

  • Agency/Creative: Ulianov Denis
  • Article Title: Ulianov Denis Creates Backlit Identity
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System
  • Industry: Technology
  • Keywords: light, lines, lighting, backlight, contrejour, areol, silence, stripes, d7

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