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Ukrainian Beer Lvivske Radler: Packaging Design Full of Freshness and Local Pride Created by Reynolds and Reyner

Ukrainian Beer Lvivske Radler: Packaging Design Full of Freshness and Local Pride Created by Reynolds and Reyner

Lvivske “Radler” epitomizes an unparalleled blend of traditional beer infused with the distinct essence of Ukrainian fruits, further enhanced by a subtle touch of mint for a refreshing finish. This innovative concoction not only offers a unique taste experience but also reflects the brand’s commitment to incorporating local flavors. In the quest to modernize its packaging, the brand undertook a careful yet impactful modernization of its classic identity. This process involved integrating contemporary elements into the design to bestow the product with an air of freshness and a sense of lightness, making it stand out on the shelves.

Radlers have long been cherished across Europe for their light and refreshing qualities, perfectly combining the robust flavors of beer with the zesty kick of citrus and other fruits. Situated at the western gateway of Ukraine to Europe, Lviv has historically been a melting pot of cultural and culinary influences, making the Lvivske brand a pioneer in embracing and introducing European trends to the local market. By launching its “Radler” range, Lvivske has adeptly captured the essence of light, flavorful beer that appeals to contemporary tastes, while its innovative packaging design beautifully accentuates these qualities.

The “Radler” range is currently available in two invigorating flavors: apple and mint, which is presented in a vibrant green color scheme, and lemon and mint, encased in a lively yellow packaging. These choices are not random but are designed to visually convey the refreshing nature of the drinks. The packaging is adorned with bright, eye-catching illustrations of fruits that not only allure the senses but also pay homage to the drinks’ natural ingredients. These illustrations are complemented by stylized Ukrainian patterns, which serve to underscore the beverages’ authenticity and Ukrainian heritage. Together, these elements work harmoniously to make Lvivske “Radler” an appealing option for consumers seeking refreshment and quality, highlighting the brand’s innovative approach to blending tradition with modernity.

CREDIT

  • Agency/Creative: Reynolds and Reyner
  • Article Title: Ukrainian Beer Lvivske Radler: Packaging Design Full of Freshness and Local Pride Created by Reynolds and Reyner
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Ukraine
  • Agency/Creative City: Kyiv
  • Market Region: Europe
  • Project Deliverables: Branding
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: urakine, beer, radler, light beer,

  • Credits:
    CD: Oleksandr Andreiev

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