When it comes to extreme mountain cycling, fun starts when your comfort zone ends. Prime Bicycles is a brand that creates unique performance bikes. Thanks to the founder’s racing experience, the offered bikes are distinguished by a design that helps to exceed your own limits.
We have created an identification that illustrates the professionalism and technological achievements of the brand. We have refined the existing logo to be as flawless as the products offered. The design scope also contained developing a system for social media content creation, as well as key visual guidelines to keep the visual communication coherent throughout all the materials.
The biggest challenge was to design e-commerce platform connecting the exposure of products with a story about the philosophy of the brand. The designed online store focuses the recipient’s attention on the products from the moment they enter the website. Walking through the UX path, the user selects the purpose of his bike, reviews its ratings, has the opportunity to modify individual components, while getting acquainted with the unique philosophy of the brand.
CREDIT
- Agency/Creative: TwoFourSevenStudio
- Article Title: TwoFourSevenStudio Create Prime Bicycles Digital Presence and Experience
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Gdynia
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Brand Strategy, Copywriting, Graphic Design, Identity System, User Experience, User Interaction, Web Design
- Industry: Manufacturing
- Keywords: Performance bikes, Racing
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Credits:
Karol Imialkowski: Brand Experience Design
Oskar Podolski: Art Direction
Zuza Rogala: Designer
Bartosz Kruszynski: Project Manager
