Dilijan brewery was founded in 2017, in Dilijan city which is situated in Tavush region, RA. The factory is located in a very unique place, surrounded by forests and mountains.
Shortly it becomes one of the best beer producing company in the region. Traditional beer making process is done by using best European production lines. During these years the company has launched different types of beer. For beer lovers was created a selection of beers which have numbers on the labels. Different numbers and taste. This year Dilijan brewery decided to do a rebranding of the company.
The team of TV LAB AGENCY do their best to redisgn the labels of old pachaging. While making the plan and strategy of the rebranding, our team leader Artur Zakaryan creates a brand logo for the company which indicates the traditions and producing quality of the brewery. During this rebranding all the labels of the old designs were redesigned. While exploring the market our team discovered that the costumers can easy remember the tastes by colors and numbers. So that reason the designs are made and printed with special Pantone colors which express the taste of each type of beer. Plus a special gold color was created for printing the labels.
The last and the main important step of this hard work was the brand and label creation of the new beer, which is called DILIJAN LAGER BEER. Special hand drawn patterns and symbols were created to finish the idea of unique design of the label. Minimalistic lines, expressive letters and shapes make the design easy to remember.
Talented motion artist Nersik Hajatyan make the visuals for the rebranded Dilijan beer campagn.
- Agency/Creative: TV Lab Agency
- Article Title: TV Lab Agency Deliver Rebranding for Diljan Beer
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Brand Redesign
- Industry: Food/Beverage
- Keywords: #packagingdesign
Creative director: Artur Zakaryan