Turf is a hypothetical creative co-working space in the Cathedral Quarter, Belfast. Turfs’ intentions are to support local businesses in the creative industry providing them with a supportive, motivational and inspiring work environment where creatives can meet and work alongside other like-minded creatives to ground, root and flourish.
Turf is in relief of the Covid-19 pandemic as it aspires to support local businesses who may have lost office space throughout the pandemic, providing them with a cost effective, safe working space to re-ignite their creative juices.
Turf has a flexible identity which is fun, free and human centred, with the inclusion of illustrations and experimental typography, inspired by the renowned signage in Cathedral Quarter. Turf does not have a singular logo mark but rather evolves and changes constantly with the space, creating no stigmas. This space is for the big thinkers, rule breakers, risk takers, storytellers, collaborators, innovators and creators, and the identity reflects that. The laid-back, fun approach to the identity is intentional so creatives feel at ease and feel like they can have fun. This space is about making connections and friends as much as doing work, allowing everyone to grow at their own pace.
It’s for the born makers with a real passion for all things design, where they can join forces and feel inspired, from the space but also from the creative community.
Turf is a creative force leaving a footprint in the Cathedral Quarter.
- Agency/Creative: Design by Emma
- Article Title: Turf – Creative Co-working Space
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Belfast
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity
- Industry: Public Utility
- Keywords: Turf Brand Identity graphic design illustration concept design
Designer: Emma Hetherington