Collective Arts wanted to honor the tropical origins of rum itself through art. A modernist wraparound composition of tropical birds, flora, sunrises and sunsets weaves itself around the bottle. As the bottle empties, the artwork reveals itself, becoming a keepsake that any art lover (and cocktail enthusiast) would keep on their top shelf.
Adam G brought his unique illustration style to Collective Arts maple syrup barrel-aged rum to adorn their bottle with the warmth of the tropics for their Canadian consumers. The art that wraps around the bottle contains tropical birds, flowers, trees, sunrises and sunsets all acting in concert to support the golden rum that lives behind it.
“This 4 year old Venezuelan dark rum is finished in the same bourbon barrels that were used to age our own maple syrup. Fall into the warm embrace of vanilla and maple with a hint of oaky, sweet character. Designed with a spicy finish and a smooth balance, this rum makes for the perfect companion to a cocktail or sipped neat.” – Collective Arts
Adam G calls his minimalist style of visual design “messymod,” short for Messy Modernism. It’s born from his love of geometry, patterns, negative space, Bauhaus, Miró and a little too much caffeine. He explores the spaces between art and design, complexity and simplicity, organic and machined, static and kinetic, familiar and surreal.
Adam is the Co-Founder & Creative Director at TRÜF, a Los Angeles design studio specializing in visual identity and illustration. He has designed corporate identities for Adidas, DreamWorks, University of California and countless other companies and institutions that span from arts and media, tech and finance, to culture and education.
Currently, he’s pushing his studio into new and strange directions with the addition of his illustrations and continues his unhealthy obsession with all things design. When he’s not designing and illustrating, he’s designing and illustrating. He needs to get out more.




CREDIT
- Agency/Creative: TRÜF Creative
- Article Title: Trüf Creative Blends Minimalist Art and Shelf Appeal for Collective Arts Maple Barrel Rum
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America
- Project Deliverables: Illustration
- Format: Bottle
- Industry: Food/Beverage
- Keywords: alcohol, rum, spirits, bottle, illustration, tropical
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Credits:
Illustrator: Adam G
Cocktail photo: Steve St. Jean
Client: Collective Arts
Agency: Trüf Creative