Packaging that helps the world grow. And it’s no longer too good to be true.
TrueBoo provides biodegradable, pesticide-free, and customisable bamboo packaging that helps to preserve the planet’s natural resources.
Their mission is to create a better world by promoting sustainable practices and reducing waste.
The logo and brand pattern is inspired by 1950’s American minimalist artists and emphasises the natural and organic growth of bamboo, which reflects the brand’s values and mission. TrueBoo’s packaging is a sustainable solution that helps the world grow and is no longer just a dream.
TrueBoo was founded after being fed up with traditional packaging and to fulfil a need for material that didn’t leak like paper or pile up in landfill like plastic.
Durable and sustainable? TrueBoo thought it was too good to be true – until discovering biodegradable bamboo.
While plastic sucks and paper sogs, bamboo is as resilient as it is sustainable.
That means it breaks down in nature in 2-6 months, not all over your passenger seat in 2-6 seconds.
Since bamboo is the world’s fastest-growing grass, it can be harvested quicker and more sustainably than trees. And by using bamboo as a primary material, TrueBoo is helping reduce deforestation with every mailer, box, and wrapper.
It’s also 100% biodegradable, which means there’s no bamboozling happening here. TrueBoo packaging gently returns back to the earth when it’s done being a green smoothie cup or a designer shoe box.
TrueBoo’s pure bamboo packaging is not only better for the planet, but it is also better for people, breaking down quickly in nature and reducing environmental harm.
- Agency/Creative: Jo Cutri Studio
- Article Title: TrueBoo Branding, Packaging and Website Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Oceania
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Graphic Design, Packaging Design
- Format: Tray
- Substrate: Pulp Paper
- Industry: Hospitality
- Keywords: branding, packaging, graphic design, art direction, brand identity
Art Director + Graphic Designer: Jo Cutri Studio