Brook Street had a proud history. Founded in 1946 by Margery Hurst – fearless, pioneering, with a maverick spirit. She saw people being overlooked. She championed their potential.

That spirit still defines Brook Street today – getting the right jobs for the right people.

But the market moved on. Recruitment became crowded, fast and transactional. Care and instinct got lost.

The challenge was clear. Flip the way people see recruitment. Middlemen were seen as the problem. Brook Street turned it into the solution. Because that’s what Brook Street has always been about – working in the middle between client and candidate, need and opportunity, business and human.

Brook Street have always stood for people. Proud. Grounded. Genuinely human.

The brand found its voice in a single rallying cry: The Middle is Where it Matters.

From our interlinking logo, warm inviting photography, straight talking tone of voice and colour palette, every detail has been carefully crafted to reflect this simple truth. And this promise goes beyond the strategy and identity into the experience that is delivered in every conversation, interview, client visit and experience. A brand living at the heart of this organisation.

Recruiters with their heads held high. Clients who see more than CVs. Candidates who feel backed not just placed.

This isn’t recruitment as usual. This is Brook Street.

“This rebrand carries forward the legacy of Brook Street while positioning the brand for the future,” said Laura Card, Marketing Director, ManpowerGroup UK. “The Brook Street team retains the personalities and deeply personal approach that have defined their service for decades, while the refreshed identity allows the brand to stand out in a market that too often prioritises speed over fit.

“Working with an external partner like True North enabled us to view the brand with a fresh perspective, learning not only how we should position ourselves internally but what the public see when they look to us.”