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True Agency Elevates Rădăcini Long Charmat with a Refined Minimalist Identity

True Agency Elevates Rădăcini Long Charmat with a Refined Minimalist Identity

The visual identity for Rădăcini Long Charmat is built around the bottle’s distinct physical presence — rounded, low, and stable, with a naturally grounded silhouette. This form becomes the foundation for a design language that is intentionally minimal, confident, and structured. Every detail has been pared back to allow the bottle itself to take center stage. There is no unnecessary ornamentation; instead, each element enhances proportion, balance, and clarity across the composition.

The gold foil is used as the signature accent, applied both on the neck and repeated in the circular label. Set against a deep, dark background, the metallic surface creates a warm contrast that adds a sense of quiet luxury. It is not there to decorate, but to elevate — catching light subtly, adding depth without distraction.

Typography is sparse, purposeful, and considered. The horizontal band serves as a visual anchor, guiding the eye while emphasizing symmetry. The phrase “Long Charmat Method” appears not as a headline, but as a detail — a cue for those who value craftsmanship and production precision.

This is a label rooted in material, rhythm, and restraint. It is deliberately minimal at first glance, but reveals nuance and depth upon closer inspection. The design is a visual system that respects attention, not demands it, and invites the viewer to appreciate its quiet sophistication and understated elegance.

The Rădăcini Long Charmat label reflects the quality and refinement of the product within, with every element contributing to its overall sense of quiet luxury and craft.

CREDIT

  • Agency/Creative: True Agency
  • Article Title: True Agency Elevates Rădăcini Long Charmat with a Refined Minimalist Identity
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Moldova
  • Agency/Creative City: Chisinau
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Design, Label Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: wine, sparkling, label design, packaging, branding, gold, foil, modern, minimalist

  • Credits:
    brand designer, creative director: Anta Petrenco

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