Tronque Skincare Brand and Packaging Design by Marx Design

Tronque says “every body is beautiful” – head to toe beauty is for everyone – celebrating the body in its beauty and imperfections. The brand balances elegance and edge, while being inclusive of age, skin types, ethnicities and genders.The packaging is designed to cut through a crowded luxury skincare category. The design concept draws inspiration from the trunk and torso of the female form. A bespoke wordmark references feminine curves and is delivered as an ownable classic Roman typography.*

The graphic, yet painterly silhouette symbol was inspired by life drawing and collage styles popular in the 19th Century. Rather than glossy high fashion images, photography is a soft, grainy, collection that celebrates the human body – blemishes, imperfections and all. The sophisticated, visceral blood red was chosen for being ownable in the category and stands out in a sea of monochromatic brands. Language plays a key role in the design. Brand copy is also used inside the packaging to create an intimate unboxing experience.