“Trip” is a new brand of the coffee manufacturer “Aurora Coffee”. The client came to us with a request to update their main line. At the stage of demonstrating concepts, he liked several options, one of which inspired the launch of a new sub-brand. This is how “TRIP” appeared – specialty coffee (the highest category in the coffee segment), where the exoticism of each variety literally immerses connoisseurs in a full-fledged coffee journey. The main task of the project was to create a design that the client can independently scale to different tastes with further expansion of the range.

Client’s task:  to develop a packaging design that the client can scale on their own without designers

Identified problem: the topic of travel is abundantly represented by competitors and it is necessary to find a non-standard solution

Scope of work: product packaging

Creative Solution
Having initially taken the idea of ​​travel as a basis, we were faced with the question of choosing a visual metaphor for such a popular topic in the coffee category. As a result, we defined the brand as an airport where coffee lovers receive tickets for a personal journey through tastes and aromas. The graphics are based on the aesthetics of a flight display, where among the many options there is always one that suits us. And to solve the problem of easy scaling, we made branded stickers for the packaging in the form of airline tickets. So we seem to send customers on a flight for new impressions, and at the same time help the client adapt any taste to a single sticker template.