The Junior Tri-Nations Indoor Netball is an event that boasts 19 top teams from Australia, South Africa, and New Zealand. These players are the next generation of athletes coming through and play in different categories – under 12, under 14, under 16, and sometimes under 18. The brand identity we have created for the 2024 competition, run by the World Indoor Netball Association (WINA), is to be held in Auckland, New Zealand. This event is more than just a competition; it’s a celebration of young talent, sportsmanship, and the shared passion for netball among these three nations. The tournament offers a platform for these young athletes to showcase their skills, gain international experience, and foster camaraderie across borders.
Taking inspiration from a netball, hoop, and the iconic New Zealand fern, we amalgamate these core elements to create a 3-dimensional symbol to personify the sport and the host nation. This vibrant and dynamic design reflects the competitive nature of the Tri-Nations tournament, which sees the teams go head-to-head in a series of thrilling matches. The design process was meticulous, ensuring that each element of the logo resonates with the spirit of the game and the cultural significance of New Zealand. By integrating these elements, the logo pays homage to New Zealand’s sporting heritage in a fresh way while emphasizing the international aspect of the competition, creating a cohesive visual identity.
The modern, sleek design of the logo also aims to appeal to a younger audience, making it relatable and inspiring for the junior players participating in the tournament.
The Junior Tri-Nations Indoor Netball tournament is not just about winning; it’s about the journey, the friendships forged, and the memories created. The 2024 competition in Auckland promises to be an unforgettable event, bringing together the best junior netball players from Australia, South Africa, and New Zealand in a spirit of unity and friendly rivalry. The new brand identity captures this essence perfectly, setting the stage for a spectacular showcase of talent and sportsmanship.
CREDIT
- Agency/Creative: Tried&True Design
- Article Title: Tried&True Design Unveils Dynamic Branding for Junior Tri-Nations Indoor Netball 2024
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: New Zealand
- Agency/Creative City: Auckland
- Market Region: Global
- Project Deliverables: Brand Guidelines, Brand Identity, Logo Design, Typography
- Industry: Entertainment
- Keywords: Netball Design Log
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Credits:
Creative Team: Tried&True Design