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Tried&True Design Elevates Kirk Group With Unified Global Brand Identity

Tried&True Design Elevates Kirk Group With Unified Global Brand Identity

We partnered with Kirk Group to help launch them as one unified brand . One group, one vision operating confidently on a global stage. As the industry leaders in image carriers across Australasia, Kirk Group needed a corporate profile and supporting marketing materials that could clearly communicate their expertise and articulate the value they deliver across every step of the process. Our goal was to transform their technical precision and creative capability into a cohesive brand experience that reflects both their heritage and their forward-thinking approach.

We designed and produced a full suite of collateral including a corporate profile, plate and tube shippers, stationery, and environmental design. Each piece was created to reinforce the new identity and extend the brand’s reach across every touchpoint. Together, they form a system that reflects the group’s ability to deliver integrated solutions from concept and design through to production and print all within one cohesive framework. Every detail, from typography and layout to material finish, was considered to balance clarity, confidence and craft.

Strong imagery and dynamic colour sit at the heart of the refreshed brand. These bold visual elements create instant impact, expressing the energy and precision that define Kirk Group’s world-class pre-press and print expertise. The result is a suite of communications that feels both powerful and a confident expression of one group united by quality, innovation and a shared commitment to excellence.

CREDIT

  • Agency/Creative: Tried&True Design
  • Article Title: Tried&True Design Elevates Kirk Group With Unified Global Brand Identity
  • Organisation/Entity: Agency
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: New Zealand
  • Agency/Creative City: Auckland
  • Market Region: Oceania
  • Project Deliverables: Brand Guidelines, Brand Identity, Design, Graphic Design, Product Design, Typography
  • Industry: Manufacturing
  • Keywords: Corporate profile, plate and tube shippers, stationery, environmental design

  • Credits:
    Designers: Tried&True Design

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