CoreZero is a climate-tech that quantifies the positive environmental impact of food waste minimization projects and monetize it through carbon credits.

Project Sumary:
We designed an insightful and intuitive platform that provides a detailed visualization of data to best represent the impact of each project.

The storytelling:
After successfully working on the initial MVP for four months, which achieved the goal of securing the first round of investments, it was time to focus on the platform’s redesign. We had new product definitions that needed to be reflected in the updated design. A comprehensive project roadmap was established, with the first milestone set as the redesign of the dashboard.

The Challenge:
To create a digital product for a one-of-a-kind climate tech company. One that is intuitive and easy to read and use, while featuring cutting-edge design.

This process involved understanding environmental concepts and green economy principles and translating these complex ideas into simple, user-friendly graphic and verbal designs.

The Research:
Working with a one-of-a-kind initiative comes with the challenge of having no exact references. We conducted an in-depth benchmark of similar endeavors to define the visual direction and structural decisions for our work.

The Approach:
The team focused on crafting a platform that seamlessly integrates into the user’s workflow, reducing operational burden while reflecting three main principles: Trust, Transparency and Cutting-edge
Technology

The results:
01 The platform was completed on time and to specifications, exceeding all
functionality criteria and surpassing expectations.
02 A functional and flexible dashboard that adapts to the needs of each project.
03 Easy navigation resulting in user satisfaction an a transparent product logic.
04 More than 12 projects and 38 batches of carbon credits quantified and
monetized through the platform.