TribuQuent is a nonprofit organization committed to helping communities develop tools and knowledge to achieve their sustainability goals.
Connectivity and renewable energies are fundamental pieces for future generations.
In this case, they hired us to restructure their brand, in terms of logo and conceptualization. What we can highlight is that through the study of its guidelines we managed to capture a fairly minimalist main image with a fairly strong concept that is friendly to its target audience.
The company is focused on technology as the key to achieving sustainability. The creation of communities and technological tools are the way forward in a challenging world that requires a new way of organizing the way we live.
This foundation has as its 4 main points: Broadband fiber optic infrastructure, Training, digital literacy and workforce development, Community planning for a sustainable future and Innovation challenge for the creation of rural spaces.
As a basic concept for this project is to connect with the communities from the technological to the aesthetic point. This is how we find the most basic forms of each of the elements that complement the foundation; that is, the community, the connection and the foundation itself. We define these concepts with 3 colors, blue, yellow and black, which is consistent with the concept that we wanted to capture for the foundation and with a sans serif typeface the final concept of its identity was captured.
With this we were able to develop the entire graphic environment that follows the same aesthetic line.
- Agency/Creative: Betta Team
- Article Title: Tribuquent Branding Empowering Communities Designed by Betta Team
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Quito
- Market Region: North America, South America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding
- Industry: Non-Profit
- Keywords: Communities
Art Direction: Cristhian Almachi