Trial and Error Never Tasted This Good
Trial and error never tasted this good.
Experimenting with exotic beans, sensory journeys of textures and ingredients is a big part of the passionate everyday life at Malmö Chokladfabrik. Sometimes the team come across a bean or collaboration that allows them to create a single batch that is too good not to share – the MCF Lab Serie. A small batch chocolate, completely unique and organic.
The MFC Lab. Serie’s design invokes interaction, invites people and opens up to that experimental energy of Malmö Chokladfabrik. A dynamic system bringing forth the exclusiveness of every single chocolate. Each batch is packed in raw brown-paper boxes with pastel coloured labels, printed in the factory. Then signed, sealed and delivered directly from the chocolate makers themselves. A design that keeps the brand evolving and always exploring, with limited edition tastiness.
- Design Agency: Pond Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Trial and Error Never Tasted This Good
- Brand / Project Name: Malmö Chokladfabrik – MCF. LAB. SERIE
- Strategic Deliverables: Brand Naming, Tone of Voice
- Design Deliverables: Packaging Design, Structural Design, Graphic Design
- Location: Sweden
- Market Country: Sweden
- Market Region: Multiple Regions
- Product Category: Confectionery
- Consumer Packaging Format: Case, Flow-Pack
- Consumer Substrate / Material: Pulp Paper