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Trial and Error Never Tasted This Good

Trial and Error Never Tasted This Good

Trial and error never tasted this good.

Experimenting with exotic beans, sensory journeys of textures and ingredients is a big part of the passionate everyday life at Malmö Chokladfabrik. Sometimes the team come across a bean or collaboration that allows them to create a single batch that is too good not to share – the MCF Lab Serie. A small batch chocolate, completely unique and organic.

The MFC Lab. Serie’s design invokes interaction, invites people and opens up to that experimental energy of Malmö Chokladfabrik. A dynamic system bringing forth the exclusiveness of every single chocolate. Each batch is packed in raw brown-paper boxes with pastel coloured labels, printed in the factory. Then signed, sealed and delivered directly from the chocolate makers themselves. A design that keeps the brand evolving and always exploring, with limited edition tastiness.

CREDIT

  • Design Agency: Pond Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Trial and Error Never Tasted This Good
  • Brand / Project Name: Malmö Chokladfabrik – MCF. LAB. SERIE
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Packaging Design, Structural Design, Graphic Design
  • Location: Sweden
  • Market Country: Sweden
  • Market Region: Multiple Regions
  • Product Category: Confectionery
  • Consumer Packaging Format: Case, Flow-Pack
  • Consumer Substrate / Material: Pulp Paper

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