Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Trial and Error Never Tasted This Good

Trial and Error Never Tasted This Good

Trial and error never tasted this good.

Experimenting with exotic beans, sensory journeys of textures and ingredients is a big part of the passionate everyday life at Malmö Chokladfabrik. Sometimes the team come across a bean or collaboration that allows them to create a single batch that is too good not to share – the MCF Lab Serie. A small batch chocolate, completely unique and organic.

The MFC Lab. Serie’s design invokes interaction, invites people and opens up to that experimental energy of Malmö Chokladfabrik. A dynamic system bringing forth the exclusiveness of every single chocolate. Each batch is packed in raw brown-paper boxes with pastel coloured labels, printed in the factory. Then signed, sealed and delivered directly from the chocolate makers themselves. A design that keeps the brand evolving and always exploring, with limited edition tastiness.

CREDIT

  • Agency/Creative: Pond Design
  • Article Title: Trial and Error Never Tasted This Good
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Sweden
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Naming, Graphic Design, Packaging Design, Structural Design, Tone of Voice
  • Format: Case, Flow-Pack
  • Substrate: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
34
Good
Vote
12
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
34
Good
Vote
9
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
36
Good
Vote
8
Bad
Vote
0