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Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation

Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation

Ochodias – Bean Voyage

“Bean Voyage is a non-profit social enterprise that provides training and market access to smallholder women so they can produce specialty coffee, earn a better income, and lead sustainable lives. We’ve developed the design and packaging of the brand with the idea of making the brand experience more human and notorious, not only talking about coffee but about women behind that coffee. We got inspired by travel elements (lots of stamps, boarding passes and postcard designs), emotional elements and the representative idea of knowing new places and people. The design of the labels seeks to make more remarkable the quality of personalized product that this coffee has, allowing consumers to know more about the farmer, origin, aroma and type of roasting. All of these elements make Bean Voyage look like a unique product of international quality.”

 

CREDIT

  • Agency/Creative: Ochodias
  • Article Title: Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation
  • Organisation/Entity:  Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Global
  • Format: Bag, Box
  • Substrate: Plastic, Pulp Paper

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