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Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation

Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation

Ochodias – Bean Voyage

“Bean Voyage is a non-profit social enterprise that provides training and market access to smallholder women so they can produce specialty coffee, earn a better income, and lead sustainable lives. We’ve developed the design and packaging of the brand with the idea of making the brand experience more human and notorious, not only talking about coffee but about women behind that coffee. We got inspired by travel elements (lots of stamps, boarding passes and postcard designs), emotional elements and the representative idea of knowing new places and people. The design of the labels seeks to make more remarkable the quality of personalized product that this coffee has, allowing consumers to know more about the farmer, origin, aroma and type of roasting. All of these elements make Bean Voyage look like a unique product of international quality.”

 

CREDIT

  • Design Agency: Ochodias
  • Organisation/Project Type:  Agency Commercial / Published
  • Article Title: Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation
  • Brand / Project Name: Bean Voyage Rebranding & Packaging
  • Project Type: Consumer Brand Redesign, Corporate Brand Redesign
  • Strategic Deliverables: Consumer Product Brand Architecture, Corporate Brand Strategy
  • Design Deliverables: Consumer Graphic Packaging Design, Corporate Brand Digital, Corporate Brand Identity, Corporate Rebranding
  • Location: Mexico
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Box
  • Consumer Substrate / Material: Plastic, Pulp Paper

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