Trail9 is not just a virtual challenge app—it’s a platform that embodies the spirit of movement, resilience, and achievement. Created to inspire individuals to overcome their limits while connecting them through shared goals, Trail9 builds a community united by the pursuit of personal and collective victories.
The brand name itself holds deep significance: “Trail” symbolizes the journey, the path each user follows through their challenges, while “9” represents infinite possibilities, diverse paths, and the sense of closure and fulfillment that comes with achieving milestones. This thoughtful combination serves as the foundation for a visual identity that is modern, adaptable, and highly symbolic.
The logo design reflects this essence, featuring a sleek, geometric approach that balances sophistication with simplicity. The number “9” is emphasized as a central visual element, representing a trail-like path to symbolize progress and direction. This clean, versatile design ensures the logo’s adaptability across various applications, from digital interfaces to tangible items like medals and sports apparel.
The supporting typography—Basic Sans as the primary typeface and Outfit for secondary use—was selected to convey modernity, readability, and accessibility, aligning perfectly with the brand’s ethos. The carefully chosen color palette reinforces the sense of energy, motivation, and determination that Trail9 embodies, making it equally effective in dark and light modes.
Trail9’s visual identity was meticulously designed to excel across diverse platforms, ensuring a seamless and impactful presence wherever it appears. Whether on app screens, in social media campaigns, or on physical items like T-shirts and medals, the brand consistently communicates its core values: challenge, community, and celebration of achievements.
Trail9 goes beyond providing a service—it creates an emotional connection. Each challenge completed, every milestone reached, becomes a shared story of growth and triumph within its community. Through its bold and inspiring identity, Trail9 motivates users to step out of their comfort zones, embrace new challenges, and celebrate every victory, both individually and collectively.
Trail9 isn’t just about where you’ve been—it’s about where you’re going and the stories you create along the way.
CREDIT
- Agency/Creative: Fabio Nasci
- Article Title: Trail9: Connecting Challenges, Triumphs, and Achievements by Fabio Nasci
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Creative Direction, Logo Design
- Industry: Technology
- Keywords: run, app mobile, bike, sports, challenge, virtual run, conquest, brazil, purple, logotype, logo design
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Credits:
Creative Director: Fabio Nasci