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Traditional Values in a Sleek Form of Oak Vodka

Traditional Values in a Sleek Form of Oak Vodka

Marek Jagusiak – Oak Vodka

“Oak Vodka packaging design is a conceptual export variant of existing brand of polish vodka – Wódka Dębowa. In this case, both the visual branding and the packaging, break away from the original product which is very rustical and might appear somewhat outdated. Still, it sells well on the local market. My goal was to create a packaging that would convey the same traditional values in a sleek, new form. This would enable the product to compete with other successful polish brands of spirits, such as Wyborowa, Belvedere or Chopin, on international markets.”

CREDIT

  • Design Agency: Marek Jagusiak
  • Organisation/Project Type: Freelance Concept / Non Published
  • Article Title: Traditional Values in a Sleek Form of Oak Vodka
  • Brand / Project Name: Oak Vodka
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Poland
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Ceramic, Glass, Metal, Pulp Paper, Wood

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