Marek Jagusiak – Oak Vodka
“Oak Vodka packaging design is a conceptual export variant of existing brand of polish vodka – Wódka Dębowa. In this case, both the visual branding and the packaging, break away from the original product which is very rustical and might appear somewhat outdated. Still, it sells well on the local market. My goal was to create a packaging that would convey the same traditional values in a sleek, new form. This would enable the product to compete with other successful polish brands of spirits, such as Wyborowa, Belvedere or Chopin, on international markets.”
CREDIT
- Agency/Creative: Marek Jagusiak
- Article Title: Traditional Values in a Sleek Form of Oak Vodka
- Organisation/Entity: Freelance Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Format: Bottle
- Substrate: Ceramic, Glass, Metal, Pulp Paper, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
