The vision was to present a traditional Indian product in a way that is more appealing and approachable to a wider audience.

Haldirams Ready-to-Eat Naan Pockets were launched to offer a range of delicious Ready-to-Eat Naan sandwiches that genuinely connects with an Indian as well as Global taste profile.

Firstbase, based in New Delhi India, teamed up with Haldiram’s to redesign their range of Frozen Food and RTE products and the results have been very productive and fruitful.

The product was slated for a global launch, starting with UK and US markets.

Haldirams has been a pioneer and an industry leader since decades. The brand’s constant and consistent focus towards quality and food innovation has earned humongous trust among consumers all over the globe.

Frozen and Ready-to-Eat shelfs are quite cluttered with a wide range of options with brands fighting for a winning shelf throw. We used a white wood base with colors that have a strong yet pleasant appeal and is visible from a freezer. A packaging that does not blend in but rather stands out.

Customers choose frozen food options because they want something that tastes good and will save them time in the kitchen. The convenience attached to this category of ready-to-eat and microwavable food makes the market cluttered with options.

Vibrant colors, mouth watering product imagery and attractive typography along with small little details and transparency, seamlessly positioned this brand where it was supposed to be. The lively, bright and clean colors make the packs pop out from the freezers and stand out in the crowded shelves.

A clean and clear product descriptor on the front of the pack with a clear product picture helps a consumer understand the product without being overloaded with vague information.

Simply put, our designs not only looked good but got noticed, brought results and added value.