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Tradicional Rejuvenation of Brand Identity Designed by Kaiko Oliveira

Tradicional Rejuvenation of Brand Identity Designed by Kaiko Oliveira

Tradicional is a market located in Porto Alegre, founded by Italians in 1970 that offers diverse services, such as horticultural, bakery, butcher, etc. Tradicional has been operating for 52 years but has been under our direction for 7 years, they are known for their differentiated service, their products, always with quality and fair prices.

Speaking of tradition, the idea was to represent the entire history of the supermarket since its foundation. “Founded by an Italian in 1970″… The symbol was inspired by the shopping cart, the flag of Italy (country of origin of the founders) and the letter T (Initial).

The idea of ​​creating a visual identity emerged in 2020, when online sales increased considerably, even after the pandemic, it is believed that online sales will become a trend.

The market is called Traditional, but the structure is modern and has innovative ideas, with a wide variety of products.

Mission: Its reason for existing is to offer good products and income to those who work at the company. Vision: They want to increase sales by 45% in 10 years, maintaining the structure and quality of products/services offered. Values: Integrity, commitment, seriousness, professionalism.

Tradiconal’s audience is men and women aged between 30 and 70 years old, they tend to attend the market almost every day due to its reliability and seriousness.
They usually consume a lot of products from their own traditional production, such as bread, sweets and snacks. Tradicional’s main points of contact are social networks, bags and food packaging from its own production.


  • Agency/Creative: Kaiko Oliveira
  • Article Title: Tradicional Rejuvenation of Brand Identity Designed by Kaiko Oliveira
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Aracaju
  • Market Region: South America
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity
  • Industry: Food/Beverage
  • Keywords: Supermarket, Bakery, Food, Meat, Fruits, Flag, Meat, Identity

  • Credits:
    Images: Laura James