The aim was to develop a trademark for bitumen products: bitumen latex mastics and mastic sealants. Based on the results of project research was selected the “smart” positioning.
Solution:
The name Elementum refers to technology and intellect, as well as to user-friendliness. The design conveys convenience and innovation through the symbol of the “play button” and the search bar, as a reference to the ease of choice between brand products. Differentiation between the lines of products for different industries is realized due to color and symbolic system.
CREDIT
- Agency/Creative: PG Brand Reforming
- Article Title: Trademark for Bitumen Products Elementum
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Research
- Format: Can, Tin
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
