Toy Topi
Toy Topi is a blind box toy brand that brings joy and discovery to both children and adults. With limitless imagination and creativity, Toy Topi offers unique and intellectual products that inspire dreams and unleash the power of curiosity.
Toy Topi’s products are more than just ordinary toys; they are tools that ignite creative thinking and exploration. Designed to stimulate the imagination, Toy Topi’s toys encourage everything from building and shaping to fostering problem-solving skills and sparking motivation. These toys are crafted to help you create magical moments, cultivate creativity, and turn dreams into reality.
At Toy Topi, the goal is to deliver memorable and meaningful experiences. The brand continuously develops new and innovative products that captivate and excite. Every creation reflects a commitment to exceptional design and functionality. By placing creativity and quality at the forefront, Toy Topi ensures that each product delivers not only joy but also long-lasting value.
Packaging Design
The packaging design of Toy Topi – Fantasy embodies the spirit of adventure and creativity with a vibrant and detailed art style. Each box features a unique character, sparking curiosity and storytelling for those opening it.
The primary color tones of each box are tailored to reflect the personality and world of the character inside, creating distinct variations between editions. Bold graphic elements, dynamic layouts, and lively character illustrations enhance the excitement of the product line.
The design concept incorporates bold colors, dynamic shapes, and intricate details that reflect the adventurous spirit of the warriors. Every aspect of the packaging—from the textures to the layouts—encourages anticipation and excitement, making each blind box a delightful surprise.
Toy Topi’s packaging does more than hold the product—it tells a story. Each design captures the unique essence of the warriors and invites customers to imagine the possibilities inside. This thoughtful approach to packaging transforms the unboxing process into an engaging ritual, aligning perfectly with the brand’s mission to inspire creativity and wonder.










CREDIT
- Agency/Creative: Duong Cong Luc
- Article Title: Toy Topi Creating Dreams Design Blind Box Packaging Design and Branding
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Thanh Hoa
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Packaging Design
- Format: Bag, Box
- Industry: Entertainment
- Keywords: bline box, toy, brand identity
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Credits:
Designer: Duong Cong Luc
Designer: Kim Ngọc Trăng