An eyewear brand inspired by revolution
At the intersection of technology and fashion, Torus creates premium eyewear for extraordinary people.
The mission is to create premium eyewear using technological innovation and modern craft, that obey the natural laws of luxury and nature.
Torus seek to see and tell stories of growth, change, shattering glass ceilings. Play upon fantasy and reality through futuristic simplicity.
The Movement of Torus
Everything starts from a torus and evolves, it is the code of the universe. Torus aims to contribute to the promotion of change within culture, technology, aethetics and within. We champion our tribe to see the world differently and strive to make cosmological-sized shifts.
Torus represents the idea of natural revolution and change – building blocks of revolution towards a coherently working mechanism, paying homage to all the universal forces. Although abstract in nature, this idea becomes visible in our designs.
We guide consumers by stepping into the light of tomorrow through innovation and social responsibility. A commitment to new beginnings. A commitment to provoke change. To take over the responsibility that comes with the light of a new day.
The vision for Torus was birthed during one of the most unique and challenging environments, which demanded change: our Matrix arrived. We listened to culture, the environment and an unheard generation and we responded with a brand that evokes the next chapter. Torus is a reflection point on where we would like to go, as we questioned the status quo, turning away from needless disposable products, harmless manufacturing and temporary style. As we look back at global changes, we believe that quality and sustainability is no longer optional.
We aim to change the purpose of brands, and the way humans interact with them, and lead to next generation of design revolution.
Sheila Vance is a legendary eyewear designer and co-founder of Torus, and a successful businesswoman and true humanitarian. Whether changing the world through her inspired eyewear designs, innovative business practices or extensive philanthropic efforts, Vance works tirelessly to make the world a better and more beautiful place.
J.design has delivered a full concept – Logo and symbol, extended Corporate Identity, Packaging design, Strategy, Web, Social media, Art Direction and more.
- Agency/Creative: J.design Kommunikation
- Article Title: Torus Eyewear Brand Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Sweden
- Agency/Creative City: stockholm
- Market Region: Europe, North America, Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Strategy, Branding, Graphic Design, Identity System, Logo Design, Packaging Design, Typography
- Industry: Fashion
- Keywords: Eyewear
Executive Design Director: Johan Ahstrom