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Topline Filling Stations

Topline Filling Stations

Topline is one of the largest filling station chains in Omsk (Russia). Currently, Topline network includes over 40 filling stations in Omsk and Omsk region and 4 stations in Novosibirsk. Over 1400 corporate clients have a partnership with Topline. Among them, the leaders in the car service of Omsk and the region’s top industries.

Tasks
Complete rebranding. Outdoor design of the filling stations. Develop the brand identity guidelines and the filling station design guidelines.

REBRANDING
Apart from the brand name, we left the recognizable logo image – a crocodile. The redesigned logo looks more animated, friendly and vibrant. We suggested a more appropriate font family for the logo sign TT Rounds (TypeType) and fixed it with the positioning statement “The network of excellent filling stations”. The typical soft plasticity of the logo sign is transmitted to the graphic elements – stripes, lines, which are used in a range of scales on promotional products.

FILLING STATION DESIGN
There are 45 filling stations in the network. We developed the design for over 20 of them. The client approached with a task to realize the project within a strictly limited budget, which explains the choice of budget materials for the construction of the filling stations. The exterior of the filling stations was to be renovated based on the existing station buildings, so our solutions had to be adapted to their shape. Each filling station has an individual design and some have purpose-tailored compact solutions. The ongoing work started in 2014.

Apart from the fuel stations, we designed a package solution for apparel and promotional products: staff uniform, vehicle design, advertising mediums, POS-materials, a navigation system, etc.

 

 

 

CREDIT

  • Design Agency: Brandon Archibald
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Topline Filling Stations
  • Brand / Project Name: Topline
  • External Design Credits: Creative Directors — Boris Alexandrov & Anna Alexandrova, Account Manager — Daria Svidchenko, Art Director — Anton Storozhev, Graphic Designers — Server Terlekchi, Alexander Osipenko, Elena Parhisenko, Dmitriy Moga, Illustrator — Alexander Gusarev, Architecture — Sergey Makuhovskiy, Alexander Gusarev, Elena Guryeva, Liza Kudinova, Irina Shtremel, Plamen Zhuzhunov, Copywriter — Dimitry Panasiuk​​​​​​​, Photo — Mikhail Burdel
  • Strategic Deliverables: Brand Architecture, Product Architecture, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Brand Digital Design, Brand Guidelines, Retail Brand Design, Rebranding
  • Service Brand Application: Apparel, Architecture, Brand Guidelines, Merchandising, Print Brochure, Print Stationery, Retail Display, Signage, Social Media, Spatial Exterior, Transportation
  • Location: Ukraine
  • Market Country: Russia
  • Market Region: Europe
  • Project Keywords: Rebranding, Identity, Architecture, Logo
  • Industry Category: Retail

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