Too Gallus was enlisted by Hashtag Organics to rebrand and reposition their company to allow them to step comfortably into the skincare and cosmetics market.
As a fully integrated project Too Gallus had to consider every avenue with the project, an identity which spanned across packaging, labelling, web design, social media assets, printed assets, out of house campaigns, retail and spa use.
Too Gallus were tasked with creating a brand which framed CBD skincare in a way which felt approachable, professional and trustworthy. To achieve this they opted for a 1 font 1 colour approach, one which omits all of the normal cannabis-related imagery and iconography in lieu of a more pharmaceutical and medical lead approach. Having a very cannabis-focussed brand identity in the past this was a huge pivot away from their recocgnised design style but one which we felt was necessary to reconextualise the brand within its new market place.
In answer to the brief Too Gallus opted to strip the brand back to its barest assets, favouring a strongly typographic approach across packaging and brand assets while allowing photography to do much of the heavy-lifting in bringing it into a cosmetics and beauty centric space. Due to the brand having such a wide offering, being available for retail in pharmacies it was important for us not to dilute or lose their current and loyal fan-base but to also open the brand up comfortably to new markets as it stepped into salon-treatment rooms, beauty clinics and spas.
As well as the packaging we facilitated a beauty shoot with photography Donna Mcgowan, well known for her stunning cosmetics and beauty images to supplement the branding. Having this suite of beauty photography allowed us to flex the identity across multiple channels, creating a more vibrant and engaging look for social media and salons, while being able to retain the brand DNA and fundamentals for use in pharmacy and medical applications.
The result has been a simple, no-nonsense which puts the ingredients and quality of the project at the forefont, above all else.
CREDIT
- Agency/Creative: Too Gallus
- Article Title: Too Gallus Creates a Minimal Identity for Hashtag Organics
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Research, Retail Brand Design, Tone of Voice
- Format: Bottle, Box, Jar
- Substrate: Glass Jar, Plastic, Pulp Board
