The Togather Story – It is a boat which filled with stories, and it takes them everywhere. The Togather logo is based on a boat carrying the letter “T”, allowing Togather to extend; The font design combines with the trademark to create a wavy and drifting effect, with the blue color symbolizing the sea. As the brand is mainly a network platform, it pays more attention to traffic. Therefore, the overall design effect is related to traffic and ocean for narrative storytelling.
CREDIT
- Agency/Creative: Higgs Design
- Article Title: Togather Story Brand Identity Design by Higgs Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Macau
- Market Region: Asia
- Project Deliverables: Branding, Product Naming
- Industry: Mass Media
- Keywords: Brand, Graphic Design, Logo Design, Macau, ocean, Togather Story, Story, Identity, Brand Identity Design, Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
