Ohmybrand agency designed packaging of the new product line for the Octa company – protein bars of the same name.
About the project: The company Octa is already producing a milk-based drink containing vitamins and micronutrients that can substitute for a whole meal. Octa Protein protein bars naturally continue this concept: they are recommended once a day as a snack.
Tasks: Ohmybrand was presented with a task of designing the new line of products containing bars with three distinct tastes while abiding by these crucial terms: Packaging appearance conceptually continues the Octa beverage design and Bars stand out on the shelf among many similar products.
What did Ohmybrand do: We left the Octa logo as the most recognisable part of the brand. We directed the main visual focus towards the visible, colourful food zone. We left the front of the packaging with only the bare minimum of information, moving the rest to the back. We added inspiring optimistic slogans – one for each taste.
Result: Octa Protein bars went on sale in chain stores and marketplaces in late 2022.
CREDIT
- Agency/Creative: Ohmybrand
- Article Title: Today is Your Day, Champ! Ohmybrand Agency Designed Packaging for the Octa Protein Bars
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Design, Packaging Design
- Format: Box, Flow-Pack
- Substrate: Plastic, Pulp Carton
- Industry: Food/Beverage
- Keywords: Octa, branding, packaging, bars
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Credits:
Creative director: Nadezhda Parshina
Art-director: Ekaterina Kaigorodova
Designer: Alya Zaripova
Project manager: Ekaterina Kruchkova
