To You It’s Just A Box, To A Kid It’s An Entire Universe
NB Studio – Petit Pli Jetpackaging
In their first two years on Earth children grow through seven sizes. That’s a lot of clothes. Petit Pli reduces waste in childrenswear by combining human-centred design methodologies with aerospace engineering techniques, to create innovative garments that grow with your child.
Building on the transformative nature of Petit Pli’s garments, we devised the concept, designed and structurally engineered an origami structure, which allows a simple, robust mailing box to evolve into a wearable jetpack for kids.
The jetpack is a nod to the brand’s aerospace roots and the origami structure pays homage to the garments patent-pending technology.
Our design approach not only transformed a functional box into an object for play but also reduced packaging cost per unit by 81.5%.
- Design Agency: NB Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: To You It’s Just A Box, To A Kid It’s An Entire Universe
- Brand / Project Name: Petit Pli – Jetpackaging
- Production Credits: Box & Seal
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Brand World
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
- Location: United Kingdom
- Market Country: Multiple Countries
- Market Region: Global
- Product Category: Fashion
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Moulded