Branding for a skincare brand inspired by the life and mystery of the cosmos and the meditative experience of the spirit.
TO is a luxury skincare brand that incorporates highly concentrated carbonic acid and natural ingredients to provide a relaxing experience of spiritual meditation to people living in modern stressful society. The brand embodies a consistent cosmological worldview from its products to packaging and website, with a unique symbol representing its brand image, a mysterious color palette, and refined design.
The unique symbol, inspired by the life and mysteries of the cosmos, the surface of water, the sun, the moon, and the beating of the human heart, stands out with its organic shape that distinguishes it from the industry’s common design language.
The double-structured design inside the crescent-shaped cap, which is inspired by the moon, embodies the brand philosophy in every detail, balancing functionality and artistic appeal.
The specially designed screw nozzle of the facial cleanser, which is abundantly formulated with highly concentrated carbonic acid and natural ingredients, instantly creates dense and ideal foam, reducing the friction caused by hand-to-skin contact during cleansing and preventing skin irritation.
The logotype, composed of delicate curves and mathematical precision, envisions the modern and dignified appearance of a woman.
The color palette is inspired by the cosmos, which encompasses all existence, and features the ‘Shade Grey.’ It has a mysterious and elegant presence that complements the lifestyle of anyone.
The eyelash serum adopts an industry-first airless container, which suppresses the oxidation of the serum and enables it to be preservative-free. In addition, it prevents the proliferation of bacteria that occurs when the brush touches the skin, making it hygienic.
The packaging is designed with a consistent high-quality brand image and has an exotic feel. The foil decoration on the side of the package featuring the letters ‘TO’ also serves as a crack prevention effect. The packaging is made with environmentally friendly paper.
- Agency/Creative: Yuta Takahashi Design Studio Co.
- Article Title: TO Luxury Skincare Brand Inspired by the Mysteries of the Cosmos and the Power of Meditation
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Japan
- Agency/Creative City: Ehime
- Market Region: Asia
- Project Deliverables: Art Direction, Beauty Photography, Brand Design, Brand Identity, Brand Mark, Branding, Design, Film, Packaging Design, Product Design, Web Design
- Industry: Hospitality
- Keywords: skincare, cosmos, mysterious, to, branding, design, productdesign, webdesign, soundspa, beauty, skincarebrand, technology, cosmetics
Art Director / Designer / Product Designer / Photographer: Yuta Takahashi