Our new re-branding for the leading dairy-free brand in Israel. With a large variety of plant based products, first launching alternative drinks, with many new products coming ahead in 2020, the design concept was based on creating a very different look for plant based product and give it an urban up to date, but still natural look. The old design looked like milk-based product, out main goal was to give it’s own unique design when placed on the fridge.
CREDIT
- Agency/Creative: michal Suday Design Group
- Article Title: Tnuva Alternative – plant based drinks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Middle East
- Project Deliverables: Brand Identity, Brand Naming, Brand Redesign, Brand Strategy, Branding, Graphic Design, Packaging Design, Rebranding, Research, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
