TM Kart Team Racing Branding

TM Kart Team Racing Branding

TM Racing story.
TM racing was born in Italy, in the city of Pesaro. Pesaro is a city characterized by a strong motor culture and homeland of famous motor industries such as Benelli, Morbidelli and Motobi.
The company was born thanks to the will of Claudio Flenghi, an experienced motorist and Kart enthusiast, and Francesco Battistelli, an experienced chassis designer and good motocross driver. Friends from childhood began to experiment, almost for fun since the mid-70s in the Flenghi’s garage. Battistelli and Flenghi had satisfactory results in race thanks to their engine’s racing soul. A passion, initially been as a post-work game, began a real factory.

In the following years the riders that were followed each other at the wheel of motorcycles and karts TM, they obtained excellent results in the national and international races. The philosophy that has always distinguished TM is the attention to the quality of materials and workmanship, as well as the reliability and performance of the engines.

Today TM is a modern company with 110 employees and the latest technology and solutions.
The company produces and distribute their products all over theworld. Many Formula 1 drivers started from the TM kart, for example, Charles Leclerc and Max Verstappen who started racing as child with their engines.

We redesign the TM kart brand (the kart’s division of the Tm racing company). We worked on the graphic elements such as the logo, the typeface and the brand colors. We started from the historical logo to redesigned the brand with faster, modern and dynamic lines. The rebrand gives a stronger and professional look, that’s appropriate for an industry-leading company.

CREDIT

  • Agency/Creative: Jona Sbarzaglia Studio
  • Article Title: TM Kart Team Racing Branding
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Jona Sbarzaglia Studio
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Redesign, Graphic Design, Logo Design, Rebranding
  • Industry: Transport
  • Keywords: Racing, Kart, TM Kart, Rebranding, Engine

  • Credits:
    Visual Designer: Jona Sbarzaglia

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