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Timio’s Visual Identity – The Thoughtful Design of the Hourglass Symbol

Timio’s Visual Identity – The Thoughtful Design of the Hourglass Symbol

Timio is a multifunctional, simple and intuitive application designed for managing tasks and projects. It aims to provide greater organization, effective time management and increased efficiency. All of this aims to enable users to achieve more significant results and achieve a better quality of life, having more time to focus on what really matters.

Symbol Concept

Symmetry: The hourglass shape, with two compartments that narrow towards the center, symbolizes the equal passage of time, as the sand or liquid flows from one side to the other in a symmetrical manner. This suggests a sense of balance and regularity in the concept of time.

Transience: The hourglass also symbolizes the transience and ephemerality of life and time. Just as sand constantly flows from one side to the other, time also flows continuously and inevitably.

Limitation: The hourglass has a finite amount of sand or liquid, making it a symbol of the finiteness of time. When all the sand or liquid passes to the other side, time runs out, indicating the concept of limited time in human life.

Control: The turning of an hourglass can be seen as an act of control over time. When you turn over an hourglass, you are beginning a process of deliberately measuring time, suggesting that time can be controlled and managed to some extent.

In short, the hourglass is a symbol that represents the measurement, passage, balance, transience, limitation and control of time, making it a powerful visual representation of this fundamental concept in our lives.

CREDIT

  • Agency/Creative: Fixgu
  • Article Title: Timio’s Visual Identity – The Thoughtful Design of the Hourglass Symbol
  • Organisation/Entity: Freelance
  • Project Type: Illustration
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Viçosa
  • Market Region: South America
  • Project Deliverables: Brand Design, Illustration, Logo Design
  • Industry: Technology
  • Keywords: illustration, brand, logotype, time, notion, app

  • Credits:
    Gustavo Estevão (@fixgu) & Meia Volta Studio: Gustavo Estevão & Meia Volta Studio

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