Holy Duck Creative Studio partnered with Truly SMA, the fashion label by mega-celebrity Samantha Prabhu, to build a timeless, elegant, and strategically robust brand from the ground up. The objective was to create a distinctive brand universe that seamlessly blends contemporary fashion sensibilities with enduring sophistication, while authentically reflecting the ethos of the label.

The engagement began with deep category and competitor understanding, followed by key target group identification, audience segmentation, and detailed consumer personas. These insights informed a comprehensive brand strategy, including clear brand positioning, purpose, and differentiation within the fashion landscape.

We defined the brand’s personality, identity, and tone of voice, and crafted a compelling brand narrative and storytelling framework that translates effortlessly across platforms. This was supported by brand copy, a distinctive tagline, and a strategic approach to brand touchpoints, ensuring consistency across consumer interactions.

The strategic foundation guided the design phase, where we translated insights into a cohesive and expressive visual identity system. Through carefully curated moodboards and design directions, we developed a refined brand language that balances modernity with timeless appeal. The identity system included logo design, mnemonic, color palette, and typography, forming the backbone of the brand’s visual expression.

The brand universe was extended across spatial design, packaging, brand collaterals, merchandise, uniforms, and communication design, ensuring a holistic and immersive experience. We further created offline and digital brand assets, animation and motion graphics, and established a clear creative direction for imagery to maintain visual consistency across all channels.

The project concluded with a comprehensive brand guideline, enabling seamless application and scalability across communication and distribution platforms. The result is a cohesive, elegant, and future-ready brand identity that authentically represents Truly SMA and resonates with its audience.