Visual identity for Time Prime, a knowledge generation platform in the fields of marketing management, encompassing all aspects, from the conception of a business idea to feedback from the final consumer. This means that, with them, you will find a variety of information, short courses, complete courses approved by the MEC, training, posts, videos and texts that talk about all stages of marketing.

In summary, Time Prime specializes in digitizing retail and service companies, with a total focus on operations and sales through marketing management.

Time Prime arose from the interest of its CEO, Jorge Cavalcante, in digitizing companies and making communication based on a strong basis in the Strategic Planning of Marketing and Sales, not only in digital, but in the entire value chain of companies, after all, the brand that does not it deals with the platform that will be displayed, but with the set as a whole, a complete vision from management to delivering value to the final consumer.

In the brand research phase, it was identified that Time Prime needed to express personality and differentiation through a unique logo, with its own typography that conveyed all these feelings and also brought out a technological face for the brand, without losing its human essence and exciting.

The brand symbol brings with it the combination of an hourglass, representing time and the correct sign, which is present through Gestalt. Both bring the symbol to life and represent “the right time to begin”.