TikTok has been gaining increasing popularity with each passing year, giving rise to countless trends and competitions. The most prominent among them is dance, which remains the most viewed and popular category, amassing millions of views.
Despite common belief, not everyone can easily learn all the dance moves. Synchronization, fluidity, rhythm—all of these significantly impact the overall appeal of the final video.
To address this issue, we came up with “Tikitoki.” The name is based on “Tik-tok,” but for greater rhythm and memorability, we added a touch of musicality and childlike directness. In our dance group, a team of professional dancers carefully studies trends, develops a program, and teaches anyone interested in modern TikTok dance. After just one session, you’ll be able to independently replicate the most complex moves and create your own dance video. Believe us, there’s no better way to attract a new audience than a professionally executed dance under the guidance of a pro.
During the development of our brand style, we didn’t want to create a copy of TikTok. It was essential for us to find our unique graphic solution. As a result, the “Tikitoki” logo, with its flexibility and adaptability, is designed to mimic the most intricate movements that students will inevitably encounter. The letters in the logo are composed of geometric shapes that vary in color and thickness, yet despite their diversity, they maintain a unified style of composition and design. This solution makes it easy to distinguish our studio’s products from the crowd of other dance groups, and the rich color palette serves as a delightful association for children and teenagers!
- Agency/Creative: Alla Dolgova
- Article Title: Tik-Tok Dance School “Tiktoki” Brand Identity
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, North America, Global
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Logo Design
- Industry: Entertainment
- Keywords: Graphic design, student design, HSE,
Designer: Alla Dolgova
Designer: Andrey Klimov
Educational Institution: HSE Art and Design School