Classical natural water of Kyrgyzstan has been very popular since 1999. But the water was produced only in plastic packaging, and it was necessary to create a new, more important image of water, for a new audience that prefers water in glass. For the new image of the old brand, was created: a new glass bottle, a new logo, a new unique form of the label and complex printing with foil embossing.
CREDIT
- Agency/Creative: Alexey Lysogorov
- Article Title: Tien-Shan Legend Natural Water
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Kyrgyzstan
- Market Region: Asia
- Project Deliverables: Brand Strategy, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
