Gin Distillery is an Australian liquor company that specialises in crafted gin. The founder wishes to establish a brand new dry gin range with Chinese botanicals which will be released in September 2020. The new range will be made from botanicals and spices that are commonly used in China, and will be crisp, clean, elegant, and well balanced to taste. Gin Distillery has the vision of bringing the flavours of China to the world, via the medium of gin. The Red-Crown Crane on the label is a significant animal in Chinese culture and mythology to represent longevity. The crane was used as an icon on the label to symbolise the longterm success of the brand and the drink itself.
CREDIT
- Agency/Creative: Ticky Lan
- Article Title: Ticky Lan Creates Packaging Label Design for Chinese Botanical Crafted Gin owned by Gin Distillery
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research
- Format: Bottle, Wrap
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
