Challenge:
Minim Design was tasked with creating a distinctive branding and packaging solution for “Tibet,” a new premium mineral water brand entering the highly competitive Uzbek market with over 30 established brands.

Research & Insights:
Our detailed consumer research revealed critical insights:

72% of consumers associate visual clarity and transparent packaging with water purity.

Over 80% prioritize ergonomic bottle shapes for comfort and reliability, particularly in larger volumes (3–10 liters).

Shoppers typically dedicate just 3–5 seconds to selecting bottled water, necessitating instant visual differentiation.

Clear visual differentiation between still and sparkling water types increases product choice efficiency by 35%.

Creative Solution:
The name “Tibet” was selected to evoke natural purity, premium mineral quality, and the pristine origins commonly associated with the Tibetan region.

The visual identity employs a minimalist design, prominently featuring a crystal-clear droplet of water against an icy mountain backdrop—symbolizing ultimate purity and untouched natural sources.

Key design elements include:

Ergonomic 3D bottle models, emphasizing comfortable grip, robust structural design, and convenience across multiple bottle volumes.

Distinctive color-coded caps (blue for still water and red for sparkling) to simplify product identification on retail shelves.

Transparent labeling areas, reinforcing the perception of purity and enhancing the premium feel of the product.

Results:
The packaging concept received immediate acclaim from distributors and retail partners, even in its pre-launch phase. Tibet quickly established itself as a trusted, premium-quality choice, perfectly aligned with consumer expectations. The clear and elegant branding facilitates straightforward promotion through social media, influencers, and digital marketing strategies, setting a strong foundation for long-term brand loyalty and market success.