Musa is a restaurant where the vibrant spirit of the Caribbean meets the art of seasonal cuisine. Located on Sona Island, the journey starts with a catamaran ride and culminates in a dining experience that immerses guests in the flavors and stories of the land and sea that surround them.
The brief of Musa sought a brand identity that reflected its vibrant culinary concept. The goal was to create a rich classic visual experience that captured the sensory and emotional dimensions of dining, highlighting bold and unexpected flavors.
The Musa experience transforms dining into an art form by blending bold ingredients and spices to evoke emotion in every course, much like an opera that leads its audience through a journey of anticipation and crescendos.
To bring the identity to life, a visual experience was crafted to mirror the natural essence of a gastronomic adventure infused with the drama and passion found in art forms like opera. The soul of this project is embodied in the logo, designed to reflect a blend of classical and modern visual storytelling. The design balances elegance with theatrical elements, using rich, vibrant colors to evoke the intensity of flavors while the use of white enhances the materials. Modern, minimalist typography complements the bold narrative, making the brand mark always take center stage. To echo this theme, the imagery invites diners to embark on a journey of taste, much like the acts of a performance.
Ultimately, the restaurant’s menu is crafted as “librettos” for the season, guiding diners through exploring a strong narrative arc to each dish.
CREDIT
- Agency/Creative: Tiare Payano
- Article Title: Tiare Payano Creates Concept for Musa the New Dinning Art
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Europe, North America, South America
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, User Experience
- Industry: Food/Beverage
- Keywords: musa, design, restaurant, opera, food, high end
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Credits:
Photography: Victor torres