Silkaen® is a highly functional skincare line that started of an anecdote. Unpretentious, fresh, and charmingly honest. Silkaen® is a high-quality skincare product made with pure and limited ingredients, only one year under its belt and four product lines, it has generated millions of unique formulations that elevates the daily ritual of self-care for many women.
Inspired by its products with a 100% custom formula and it’s tropical ingredients, it was designed a brand that through its photography and terracotta colors, could perfectly balance the personality of its two creators, conveying the image of inner sincerity and uniqueness.
Its varied typography denotes a principal role, setting a system that prioritizes character, readability, and honesty. It was designed a set of the 4 organic illustrations (icons) integrated to achieve the feel of the brand, and thus, finally managing to speak to the personality each woman it is made for.
CREDIT
- Agency/Creative: Tiare Payano
- Article Title: Tiare Payano Creates Branding for Natural Skin-Care Meets Silkaen
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Dominican Republic
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Tone of Voice
- Industry: Health Care
- Keywords: Branding, Skincare, Silkaen, Naming, design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
