Last months, our agency, Tête de la course from the Netherlands, created a unique campaign for Three Trappist breweries. Three Trappist breweries – La Trappe in the Netherlands, Tynt Meadow in Leicestershire and Zundert also in the Netherlands – joined forces and decided to brew a beer for a good cause. Tête de la Course was asked to develop a name, package design and campaign
Tête de la Course has introduced a premium-level presentation to the beer market in the form of Three Rules of Authentic Trappist – a special edition double with a story behind it that feeds right into a narrative of quality and craftsmanship. The product is named Three Rules of Authentic Trappist, and the packaging explains these three rules via lavish illustrations, carefully drawn by Svetlana Molodchenko – an artist deeply inspired by ancient, illuminated lettering, the monks who created it centuries ago and the gothic cathedrals they worshipped in.
The result is a premium beer bottle with unprecedented details, printed with real gold. A true collector’s item that sold out almost everywhere right before the holidays.
CREDIT
- Agency/Creative: Tête de la course
- Article Title: Three Rules of Authentic Trappist: the Beer Bottle That’s a Work of Art
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Eindhoven
- Market Region: Europe
- Project Deliverables: Brand Design, Design, Illustration, Product Design, Web Design
- Industry: Food/Beverage
- Keywords: beer, product design, campaign, illustration, luxury
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Credits:
Creative Director: Ruud Cuijpers
Illustrator: Svetlana Molodchenko
Photography : NoPoint Studios
